GANT
The next generation of Gant.com
Art Direction and UX for Gants global web prescense. New graphic guidelines, design and UX for 10+ countries.
In 2015, GANT unveiled a new logo and visual identity. To go along with the new branding, all of the regional e-commerce sites was to be aligned technically and visually to GANT:s global hub, www.gant.com. My role was to interpret the new branding into clear web guidelines. A new design of the gant.com site, including new structure and navigation. A lot of concept work was also done to engage the end user in GANT:s rich flora of articles, videos and other activation content.
Ivy League baby.