Nordiska Kompaniet - 2014
UX and design for Swedens premier department store. An ever changing website that renews itself every day with the department store itself at its core.
Awarded the gold medal in Svenska Designpriset - Digital Identity.
“The vision is to become a commercial and cultural theater, a stage for the present.”
— Josef Sachs, President of Nordiska Kompaniet 1902
After identifying the role nk.se should play within the NK business model. Centered around that, a website was built with a new, responsive design and new content in order to create unique experiences, adapted to both screen size and time of day. Nk.se is made fresh every day. It is different every day. There is always a reason to visit the department store.