Gant Rugger c. 2013
Re-design and new UX for Gant.com/rugger to enable storytelling and gettin’ real nerdy.
New concept, UX and design for Gant:s ‘younger” collection Rugger. The Rugger collection was given a unique graphic appearance, tonality and framework to allow for additional storytelling and rich media, creating an island within the digital Gant universe.